BeFra Appoints New Chief Financial Officer

March 3, 2025 - 23:30

GUADALAJARA, Mexico, March 03, 2025—Betterware de México, S.A.P.I. de C.V. has officially announced the appointment of Rodrigo Muñoz as its new Chief Financial Officer, effective immediately. This strategic move comes as the company continues to strengthen its position as a leader in the direct-to-consumer market in Mexico, operating through its well-known brands, Betterware and Jafra.

Rodrigo Muñoz brings a wealth of experience to the role, having previously held senior financial positions in various industries. His expertise in financial strategy and operational efficiency is expected to play a crucial role in guiding the company's financial direction and supporting its growth initiatives.

The appointment of Muñoz is seen as a significant step in enhancing the leadership team at BeFra, as the company aims to navigate the evolving market landscape and capitalize on new opportunities. Stakeholders are optimistic about the potential impact of his leadership on the company's financial health and overall performance in the coming years.