PepsiCo earnings, mortgage rates, jobless claims: What to Watch

July 9, 2026 - 01:45

Investors have a busy day ahead on Thursday, July 9, with a mix of corporate earnings and key economic reports set to hit the wires. Josh Lipton, host of Asking for a Trend, highlighted the main events that will shape market sentiment.

First up, PepsiCo (PEP) will report its quarterly earnings. The snack and beverage giant is expected to provide insight into consumer spending habits amid persistent inflation. Analysts will be watching for updates on pricing power and volume trends across its brands like Doritos and Gatorade. Any shift in consumer behavior toward cheaper store brands could be a key takeaway.

On the housing front, fresh data on US existing home sales and mortgage rates will be released. The housing market has been under pressure from elevated borrowing costs, and the latest figures will show whether buyers are starting to adjust. A drop in mortgage rates in recent weeks could offer some relief, but supply constraints remain a challenge. The report will give a clearer picture of whether the spring selling season is gaining traction.

Finally, the weekly reading on initial jobless claims will be released. This data point has been closely watched for signs of softening in the labor market. While claims have remained relatively low, any uptick could signal that employers are pulling back on hiring. Together, these reports will help investors gauge the health of the economy and the potential path for Federal Reserve policy.